This article was originally published at 12:00 p.m.The daily schedule for the 2024 Paris Olympics, which is subject to change, based on the latest version of the competition schedule. Making the Games live across all time zones is the first move to come out of that p.m.: This article was updated with additional details, including more background on NBC’s live coverage plans for the Winter Olympics. The company has the TV and digital rights through 2032.Įven with the decline in TV viewing, the company said it earned a record $250-million profit on the 2016 Summer Olympics off $1.2 billion in ad sales.Īlthough NBCUniversal declared the 2016 Olympics a success because of the strong advertiser demand for commercial time, company executives had said they planned to look at ways to adapt the Games to changing viewing habits in light of the TV ratings decline. NBCUniversal has $12 billion in rights fees invested in the Olympics. The programming will be called “Primetime Plus” - instead of late night - to acknowledge the West Coast audience.īell said the network is likely to go live coast to coast for the 2020 Summer Olympic Games in Tokyo and the 2022 Winter Olympics in Beijing. In addition to that coverage, West Coast viewers will see live Olympic events that NBC airs in late night on the East Coast. Major 2018 Winter Olympic events, such as alpine skiing, figure skating and snowboarding, will be scheduled in the morning - putting them in prime time for the East Coast of the United States. “There are very few things that make people stop in their tracks and say ‘I’m going to change my schedule to watch something on the schedule of someone else.’ ”īell believes that the Olympics are among those appointment events, and the time zone for Pyeongchang will aid NBC’s live prime-time plans. “It’s a huge differentiator for television they should play up, especially now, because there is so much on-demand media consumption going on,” Schulman said. Stacey Lynn Schulman, executive vice president for strategy, analytics and research for Katz Media Group, which advises TV stations, said a move toward more live telecasts can strengthen the medium at a time when it’s under pressure from new technologies that offer so many other options to viewers. CBS gave its West Coast stations and affiliates the option to take the Grammy Awards live starting in 2016. The Golden Globe Awards on NBC have aired live coast to coast since 2010. NBC recently announced plans to put the last four episodes of this season’s “Saturday Night Live” live across the country - putting the sketch comedy show in prime time in the Pacific and Mountain time zones - so that the entire country can share the experience of its pointed political satire, which has driven the show to its highest ratings in 24 years.Īwards shows - which have become major drivers of traffic on social media - have increasingly moved to live telecasts across the country. Making coverage live across all time zones has been taking hold in other areas of the industry. “Live television is the backbone of linear TV - sports in particular and the Olympics at the top of that list,” Bell said. Live viewers are more likely to sit through commercials. NBC’s move to carry live coverage across all time zones also reinforces the belief that live TV audiences are a more valued commodity in an age when viewers choose to watch scripted TV shows online or through on-demand platforms rather than at a set time scheduled by a network. But the traditional scheduling seems even more archaic since NBC has been streaming coverage of all Olympic events live online since 2012 and plans to do so again in 2018. Bell said the Games actually have a history of performing better in the Western half of the country despite that delay.
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